Born into the ChurroMania family business (140+ stores, 10 countries), brothers Tadeo and Mateo Acosta-Rubio lived their burning problem: operators waste 12+ hours weekly making gut-instinct decisions instead of data-backed ones, franchisors burn 30+ on compliance. With 20+ years as franchisees and franchisors, they're fixing it.

Textbook founder-market fit: the brothers scaled an international franchise themselves, then exited another startup Stuvi.space (acquired). They shipped Clave's MVP in 30 days to place Top 25 at eMerge Americas, and just raised their preseed last week. Operational know-how meets rapid SaaS execution.

300,000+ U.S. QSR locations are trapped in manual processes costing $25K+ per operator annually. McDonald's still runs Windows XP POS systems. Clave targets franchises for network effects: franchisors mandate tech system-wide, so one sale unlocks hundreds of locations.

Clave unifies POS, inventory, labor, and ERP into one AI brain delivering insights via chat, voice, or dashboards. Already at $92K in contracts across 6 customers with $2.17M pipeline, 36% monthly growth, 5-week CAC payback, ~60% margins - they’re building the future of franchise operations instead of simply digitizing its past.