Founded by father-son duo & Oakland A’s fans Arturo Hinojosa Sr. (30-year fulfillment veteran; Stanford MS Operations Research) and Arturo Hinojosa Jr. (serial product leader; MIT CS). Their platform differentiates through real-time fulfillment decisions - not just real-time data.

Hinojosa Jr. spent 5+ years at AWS launching Amazon Keyspaces from 0 to 1 and led enterprise ML data efforts at Capital One. He calls his dad “one of the smartest people I’ve ever met.” For his part, Sr., last at supply chain automation co. Dematic, brings deep fulfillment ops expertise.

Both hold multiple patents - Sr. in operations research and fulfillment optimization (e.g. opportunistic decant operations, filed 2025); Jr. in distributed systems from his AWS work. They’re bringing algorithmic innovation once confined to Amazon’s warehouses to every e-commerce operation.

They’re actively onboarding customers frustrated by inflexible systems and multi-year automation projects. The software-first platform deploys in weeks, handles any order complexity, requires no facility retrofits, and achieves 20% labor-cost reductions without six-figure capex.