Apurva Luty knows platform shifts. A serial product marketing leader, she designed monetization and revenue models for large-scale social, AR/VR, and community platforms at Microsoft, Meta, and Discord. Now she envisions AI rewriting brand discovery the way social did, with a twist.

While others focus on general brand visibility and analytics (Profound, Peec AI), Optimly shapes brand representation - teaching LLMs exactly what a brand does, not just that it exists, and even correcting hallucinations at the source.

Critics have called out LLM visibility tools for being difficult to measure, yet Optimly’s showing promising early results: clients with 16x AI-referred traffic & five-figure revenue impact, $25K ARR in 60 days, a third of their contracts increasing 4x in just a few months. Plus, backing from Forum Ventures.

The shift is here: today roughly a third of Americans begin product discovery on ChatGPT, not Google. Optimly believes correct positioning in these AI conversations beats simple rank. Done right, it makes ChatGPT, Claude, and the like very effective sales reps.