Singh previously co-founded Concur, grew it for 20 years, and sold to SAP for $8.3B - the largest SaaS acquisition ever at the time. He then led Accolade through IPO as CEO, where he met co-founder Sameti, the product mind behind their AI CX operation - one of healthcare's most complex.

Contact centers sit at the center of AI's biggest enterprise transformation. The call center AI market is projected to quadruple to $16B between 2025 and 2031. As AI agents go live alongside humans, ops leaders have no unified view. Scala's bet: intelligence, not more agents, is the gap.

Incumbents like Observe.AI ($214M), Cresta, and NICE own agent-assist and QA. Instead of building another copilot, Scala is building the control plane. Pulse ingests CRM, knowledge bases, and AI-agent telemetry into a real-time decisioning layer between automation and oversight.

They emerged Wednesday with an $8.5M seed co-led by Madrona and FUSE, Singh’s long-time backers from Concur and Accolade. Plus, buy-in from Singh's longtime Concur co-founder. Beyond funding, their repeat founder + AI operator pairing gives Scala enterprise cred from day one. And can we talk about that rockin logo?