Born from a shared frustration with fragmented shopping, Sreya and Eliana set out to create a single place to track every brand you love. They built the beta in 2 weeks and quickly went viral, supported by an enviable distribution edge (~500K followers across TikTok/Instagram).

Serial fashion tech founders, Sreya (Stanford CS) previously worked on Merazine, a Gen Z fashion app for sustainable and emerging brands backed by GFR Fund. Eliana spent 3.5 years scaling ZERO, a rigorously vetted sustainable marketplace, to 50+ brands and 100K+ users.

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Two months later, they boast a 25K waitlist, 2K beta users, and ~3M organic video views - strong enough demand to briefly crash onboarding and attract influential angels including a Kleiner Perkins scout, Christopher Burch (of Tory Burch), Val Blavatnik, and Access Industries.

Now, what started as a consumer product is becoming infrastructure. Shoppers track every sale, restock, and drop in one custom feed. Under the hood, the same data powers a live, global product graph for retailers tracking pricing, inventory, and launches across brands. Partner pilots are underway.